Target Audience

I've just written a statement on the target audience for the film, as part of preparing papers for the application to the NZ Film Commission. It's true that if you aim for no one in particular, you can be certain of getting them.

The Insatiable Moon fits broadly within the category of an arthouse film, as do most movies with anything remotely original about them. But for all of us involved, it is so much more. We have always believed it is a project with great crossover potential. A film to be compared to Whale Rider or The World's Fastest Indian to use some NZ examples, or perhaps Little Miss Sunshine on the international front.

What's special about these movies is that they are very true to their context and characters in the local setting, but address universal themes in such as way as to make them accessible to international audiences.

We'll need to open at a good festival, and rely on word of mouth to take the film wider. And to do that we need the best possible film we can make with the resources we have available. That's what is consuming the passions of all the lead players in the project. We can only hope that that will translate to the screen and captivate audiences.